Director Managed Markets
  • Gaithersburg, Maryland, US
  • +914043515100
574 Days ago
Job Description
Gaithersburg, MD
Contract Duration: 5-36 months
Rate: Negotiable
Salary: NA $1.00

Responsibilities:

 

  • Excellent employment opportunity for a Director Managed Markets in the Gaithersburg, MD area.
  • Partners with brand, agencies, and other internal and external stakeholders to translate business strategy into Omnichannel Campaign Strategy and Execution and deliver Omnichannel Campaigns that drive business results for the assigned brands
  • Understand and provide thought leadership across digital and non-digital channels, campaign planning, segmentation, and how to leverage a unified strategy to create personalized experiences
  • Acts as the front-facing liaison for the Omnichannel Team to and from the Brand Teams
  • Partner with and educate brand teams about HCP and Consumer promotions SOPs, new campaign strategy set up, execution, and capabilities for single, multi, and omnichannel campaigns that deliver on brand strategy objectives
  • Provide context and initial campaign information to Omnichannel Managers, Specialists, and Operators to execute campaign delivery
  • Involve other parties as necessary to execute the campaign and measurement
  • Demonstrate organizational awareness of supporting capabilities/partners. e.g. IT, call center, SMEs, compliance, Dialog Direct, ConnectiveRx, production, planning, Veeva, etc.
  • Monitor and evaluate current brand campaigns through metrics that matter and make recommendations to optimize performance where appropriate. e.g. increase reach, engagement performance, etc.
  • Educate/consult with brand team on HCP email lease annual and ad-hoc process/needs
  • Socialize/capture wins & challenges with core team & broader company when appropriate
  • Balance GCDI priorities/projects with brand priorities/projects
  • Digital transformation projects as assigned, capacity permitting
  • Contribute to and influence the evolution of the omnichannel marketing capability as a meaningful component for the delivery of business outcomes
     

Experience:

 

  • Bachelor’s Degree
  • Advanced Degree in a relevant field
  • Proven track record in delivering marketing projects with measured outcomes
  • Digital Marketing
  • Knowledge of channels such as: email, SMS, web, direct mail, print, media, SEM, social, salesforce, events
  • Familiar with Platforms: Adobe Campaign, Tealium, Databases
  • Strategic analysis/insight
  • Proven track record of leading teams without positional authority
  • Customer relationship management (CRM) experience preferred
  • Marketing/Brand Management experience
  • Healthcare/Pharmaceutical Experience
  • Media/Advertising Agency Experience
  • Familiar with Agile ways of working preferred
  • Familiar with JIRA preferred
  • Multi-Channel marketing, integrated marketing, omnichannel marketing
  • Location: Gaithersburg (remote)
     
Industry
  • NA

Required Skills
  • Validation,DATABASES,DIGITAL MARKETING,Adobe Campaign,Tealium,marketing projects,SMS,web,direct mail,media,Customer relationship management

Experience
  • NA

Salary
  • NA

Working Hours / Week
    NA